What do I need to do to have a website?
Look at other websites in your
industry and make a list of the ones you like and dislike. Make a
note next to each website as to why you like or dislike it. This
exercise helps you to start formulating an idea of what you want for
your own website.
Think of your website as being a good old fashioned printed brochure
with unlimited pages to print your information and images in. Start to
compile text for your different pages, collect appropriate images and a
high quality electronic company logo.
Focus on your message - what is your website trying to achieve?
- "Bring me business" is not an answer. Your answer should be more
focussed, e.g. "I want to offer my web design services in the Pinetown and Westmead area
to new and established small businesses at an affordable cost."
In what format do you want feedback
from website visitors? Do you want them to call you rather than
email you? Do you want them to purchase your products online? Do you
want them to be involved in your social media portals such as
Facebook? Do you want them to visit your store?
How often will you require website
updates? Would you prefer to do the updates yourself?
Do you expect most of your website
visitors to use a computer or mobile device like a smart
phone? Think of what you are selling and whom you are selling to. A
coffee shop can expect more cellphone visitors than an industrial
manufacturer. Industrial manufacturers usually deal with other
companies and therefore you can assume that the bulk of the visitors
will be computer based. Whereas a coffee shop's website will have
more mobile users that quickly Google a place nearby for directions,
menu and telephone number.
Obtain a quote for the website
Now that you know what size your website will be, what you want it to look like and focus on, it will make
the design process so much simpler for all parties involved. Approach your website design company of choice and
request a quote for a website.
If you do not have an existing domain name, you can choose to
register it yourself or let your website designer take care of it.
You will have provide a few suitable domain names, in case they are
not available for registration
Once you receive the quote make very sure that you
understand what it is that you are investing in - there is no excuse
in business for not knowing something - do your homework
Make the required payment as your agreement to the quote
Let's build it
Send the text, images, logo's, videos, etc. that you want for your website to the website designer. Usually email works well for this purpose, but in cases where the files are too big, your website designer will provide an alternative method to obtain the information
When writing your content
always think about what the consumer will type into Google to find
If you have social media portals that you would like to link to
your website, please provide this information to the website
designer to include.
If you provide images that were sourced from the internet,
please ensure that they are not copyright images and large enough to
use freely on your website. Your website designer will also be able
to source stock images.
Your website designer will upload new work as it is completed.
When requested to check the website, please do so as your feedback
is imperative to the outcome of the website.
If you discover that you want to add
additional information to
your website whilst it is being designed, please note that
additional costs may apply since the quote you received will be
based strictly on what you specified initially
Depending on the capabilities of web browsers it is essential to
understand that the layout of your website might have to differ
slightly from your vision for it, but every attempt will be made to
create your website to your specification
Setting up email accounts
Provide your website designer with the email
account names that you
require for your website, such as email@example.com
The amount of email addresses available to you will depend on the hosting package that you selected
The website designer will create the email accounts on the
server, allocate space to each account and assign a password
You will receive an email with the username, password and mail
server details to setup the accounts on your computer, tablet and /
We are not responsible for setting up the accounts on your
devices, our responsibility is to ensure that the mail server
A support fee will be charged at an hourly rate for assistance
in client side email related matters
The website is complete
Once the website is complete, you will be required to visit the
website a final time to ensure your satisfaction
Once you notify the website designer of your satisfaction the
website will become live, meaning that website visitors will be able
to see your website and that Google can commence indexing your
You will be invoiced for the balance of the project within 24
Where to from here?
Your brand new website needs
visitors - invite your family, friends, colleagues and business
associates to visit your new site. This will help to kick start your
website while Google indexes the content.
Use all your social media portals
to announce your new website and add your website address to all
your social media portals.
Check your email regularly to
ensure that you do not miss any website visitor queries
Promote your website in the
After 3 months a website settles down
on Google; this is a good time to review the information on
your website for tweaks or additions
Another review is required every 6
months from the launch of your small business website
You will be invoiced on an ad hoc
basis for updates and additions to your website, unless you
have a CMS website
You will be invoiced annually for
domain renewal, hosting and
premium elements depending on your unique situation
Read our FAQ section that addresses other important points to
Understand what a website is and how the web design
process works, the costs involved plus the abilities and short
comings of websites
A website designer cannot produce a website for you out of thin air. Every bit of
content that is published has to come from you, the website
owner. Website designers are not lazy; we just don't have super
powers to know your business
Legally responsible for the
content and images of your website, preventing abuse of email
accounts and online transactions
We create the email accounts you require on the server
and provide you with the account details, but setting it up on your
own computer and/or device is your responsibility
Managing any social media portals
that you wish to attach to your website, e.g. Facebook
Marketing of your website; it
will not become popular just because it exists
That fees are paid on time for the domain, hosting,
Ensure that the website reflects
your business at all times and that content is updated
regularly and remains current
Electronic client data is not exploited,
such as selling email addresses to a third party