Hetjou! Website Design | Independent Small Business Website Designer | Pinetown | Durban | Kloof | Upper Highway | Wyebank | Westville | Queensburgh | Amanzimtoti

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Popular website myths

If you are unfamiliar with websites or if you have never owned a website before, we highly recommend you read the short pointers we have compiled in an easy to understand format.

What a website is NOT

  • A website is dirt cheap - 24 hours advertising, 365 days per year with a webmaster on standby costs money

  • A website is a magic money magnet  - no, it is a marketing tool and your online business profile

  • A website is a business - if you think this you will fail; you are the business

Responsibilities of a website owner (this is you)

  • Understand what a website is and how the web design process works, the costs involved plus the abilities and short comings of websites

  • A website designer cannot produce a website for you out of thin air. Every bit of content that is published has to come from you, the website owner. Website designers are not lazy; we just don't have super powers to know your business

  • Legally responsible for the content and images of your website, preventing abuse of email accounts and online transactions

  • We create the email accounts you require on the server and provide you with the account details, but setting it up on your own computer and/or device is your responsibility

  • Managing any social media portals that you wish to attach to your website, e.g. Facebook

  • Marketing of your website; it will not become popular just because it exists

  • That fees are paid on time for the domain, hosting, updates, etc

  • Ensure that the website reflects your business at all times and that content is updated regularly and remains current

  • Electronic client data is not exploited, such as selling email addresses to a third party

What do I need to do to have a website?

Information gathering

  • Look at other websites in your industry and make a list of the ones you like and dislike. Make a note next to each website as to why you like or dislike it. This exercise helps you to start formulating an idea of what you want for your own website.

  • Think of your website as being a good old fashioned printed brochure with unlimited pages to print your information and images in. Start to compile text for your different pages, collect appropriate images and a high quality electronic company logo.

  • Focus on your message - what is your website trying to achieve? - "Bring me business" is not an answer. Your answer should be more focussed, e.g. "I want to market my company in the Pinetown and Westmead area because my products or services are targeted at this area."

  • In what format do you want feedback from website visitors? Do you want them to call you rather than email you? Do you want them to purchase your products online? Do you want them to be involved in your social media portals such as Facebook? Do you want them to visit your store?

  • How often will you require website updates? Would you prefer to do the updates yourself?

  • Do you expect most of your website visitors to use a computer or mobile device like a smart phone? Think of what you are selling and whom you are selling to. A coffee shop can expect more cellphone visitors than an industrial manufacturer.

Obtain a quote for the website

  • Now that you know what size your website will be, what you want it to look like and focus on, it will make the design process so much simpler for all parties involved. Approach your website design company of choice and request a quote for a website.

  • If you do not have an existing domain name, you can choose to register it yourself or let your website designer take care of it. You will have provide a few suitable domain names, in case they are not available for registration

  • Once you receive the quote make very sure that you fully understand what it is that you are investing in - there is no excuse in business for not knowing something - do your homework

  • Make the required payment as your agreement to the quote provided

Let's build it

  • Send the text, images, logo's, videos, etc. that you want for your website to the website designer. Usually email works well for this purpose, but in cases where the files are too big, your website designer will provide an alternative method to obtain the information

  • When writing your content always think about what the consumer will type into Google to find you.

  • If you have social media portals that you would like to link to your website, please provide this information to the website designer to include.

  • If you provide images that were sourced from the internet, please ensure that they are not copyright images and large enough to use freely on your website. Your website designer will also be able to source stock images.

  • Your website designer will upload new work as it is completed. When requested to check the website, please do so as your feedback is imperative to the outcome of the website.

  • If you discover that you want to add additional information to your website whilst it is being designed, please note that additional costs may apply since the quote you received will be based strictly on what you specified initially

  • Depending on the capabilities of web browsers it is essential to understand that the layout of your website might have to differ slightly from your vision for it, but every attempt will be made to create your website to your specification

Setting up email accounts

  • Provide your website designer with the email account names that you require for your website, such as info@mybusiness.co.za

  • The amount of email addresses available to you will depend on the hosting package that you selected

  • The website designer will create the email accounts on the mail server, allocate space to each account and assign a password

  • You will receive an email with the username, password and mail server details to setup the accounts on your computer, tablet and / or phone

  • We are not responsible for setting up the accounts on your devices, our responsibility is to ensure that the mail server remains functional

  • A support fee will be charged at an hourly rate for assistance in client side email related matters

The website is complete

  • Once the website is complete, you will be required to visit the website a final time to ensure your satisfaction

  • Once you notify the website designer of your satisfaction the website will become live, meaning that website visitors will be able to see your website and that Google can commence indexing your website

  • You will be invoiced for the balance of the project within 24 hours

Where to from here?

  • Your brand new website needs visitors - invite your family, friends, colleagues and business associates to visit your new site. This will help to kick start your website while Google indexes the content.

  • Use all your social media portals to announce your new website and add your website address to all your social media portals.

  • Check your email regularly to ensure that you do not miss any website visitor queries

  • Promote your website in the real world

  • After 3 months a website settles down on Google; this is a good time to review the information on your website for tweaks or additions

  • Another review is required every 6 months from the launch of your small business website

  • You will be invoiced on an ad hoc basis for updates and additions to your website, unless you have a CMS website

  • You will be invoiced annually for domain renewal, hosting and premium elements depending on your unique situation

  • Read our FAQ section that addresses other important points to note