Google has one objective – find the best websites and recommend them to internet users. Today, we look at some of the things that matter to search engines.
What does Google do when it visits my website?
Search engines have crawl bots and they are like food critics. If the food critic enjoyed your restaurant, he will recommend it.
The crawl bots visit your site and then report back to the search engine on how good or bad your website is.
What does Google look for in a good website?
- Trustworthy and factual information
- Quality in terms of spelling, grammar and writing style
- Written by an expert or enthusiast who knows the topic well
- The information was written for people, not for search engines
- No duplicate pages with similar content on the site
- Original content, not copied from others
- Information value versus other similar websites
- Comprehensive coverage of a topic
- Secure for online transactions
- Public opinion, e.g ratings and reviews
- Not too many advertisements
- Contains no malicious code
- Contains no harmful or illegal content
- Technical design meets current standards, e.g mobile friendly
To summarise, the information you present on your site is more important to search engines than any other element.