Promote your website.  Never assume that people will know you have a website or that your business exists.  Businesses often neglect to promote their website in a manner of places where it should be displayed.

Online marketing may include

  • The use of Google Ads to display advertisements to internet users.
  • Find online directories in your area and list your business details, including a link to your website.
  • Include your website address in all email correspondence inviting people to visit your website.
  • Register a Facebook business page and invite your contacts to like and follow your page.
  • Use the marketing tools of Facebook to boost your posts.
  • Register a Google Business page. Complete all the required business contact details and operating hours.
  • Add new quality content to your website as often as possible, e.g newly completed projects, tips and advice for visitors, new services or products. 
  • Register a YouTube account and upload videos of your business where possible.
  • Request existing clients to review your business on relevant social media portals.
  • Create a monthly newsletter that is emailed to clients as a reminder.
  • Offer discounts and special deals.

If you require assistance with any of the marketing portals and tools, please contact us.

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Offline marketing may include

  • Vehicle and clothing branding that includes your website
  • Product packaging with website address
  • Printed advertising in magazines, flyers, business cards, billboards, calendars, newspapers and other stationery should include the website
  • Your business sign outside should include your website 
  • If you deliver a service, like a plumber, stick a board up outside the property where you are at work containing all your contact details and website address
  • For a repair service you may want to apply a sticker to the appliance or vehicle with your website address 
  • Run a competition or give free items away with your branding
  • Sponsor something where your brand will be prominently displayed, e.g. a notice board for the local school

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