Promote your website

promote-your-website

Promote your website. Never assume that people will know you have a website. Businesses often neglect to promote their website in a manner of places where it should be displayed.

Online marketing may include

  • The use of Google AdWords to display advertisements to website visitors
  • Find online directories in your area and list your business details, including a link to your website
  • Include your website address in all email correspondence inviting people to visit your website
  • Register a Facebook page and invite your contacts to like and follow your page
  • Register a Google Business page. Complete all the required business contact details and operating hours 
  • Add new content to your website as often as possible 
  • Register a YouTube account and upload videos of your business
  • Request existing clients to review your business on relevant social media portals

Offline marketing may include

  • Vehicle and clothing branding that includes your website
  • Product packaging with website address
  • Printed advertising in magazines, flyers, business cards, billboards, calendars, newspapers and other stationery should include the website
  • Your business sign outside should include your website 
  • If you deliver a service, like a plumber, stick a board up outside the property where you are at work containing all your contact details and website address
  • For a repair service you may want to apply a sticker to the appliance or vehicle with your website address 
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