Promote your website. Never assume that people will know you have a website. Businesses often neglect to promote their website in a manner of places where it should be displayed.
Online marketing may include
- The use of Google AdWords to display advertisements to website visitors
- Find online directories in your area and list your business details, including a link to your website
- Include your website address in all email correspondence inviting people to visit your website
- Register a Facebook page and invite your contacts to like and follow your page
- Register a Google Business page. Complete all the required business contact details and operating hours
- Add new content to your website as often as possible
- Register a YouTube account and upload videos of your business
- Request existing clients to review your business on relevant social media portals
Offline marketing may include
- Vehicle and clothing branding that includes your website
- Product packaging with website address
- Printed advertising in magazines, flyers, business cards, billboards, calendars, newspapers and other stationery should include the website
- Your business sign outside should include your website
- If you deliver a service, like a plumber, stick a board up outside the property where you are at work containing all your contact details and website address
- For a repair service you may want to apply a sticker to the appliance or vehicle with your website address
