Promote your website. Never assume that people will know you have a website or that your business exists. Businesses often neglect to promote their website in a manner of places where it should be displayed.
Online marketing may include
- The use of Google Ads to display advertisements to internet users.
- Find online directories in your area and list your business details, including a link to your website.
- Include your website address in all email correspondence inviting people to visit your website.
- Register a Facebook business page and invite your contacts to like and follow your page.
- Use the marketing tools of Facebook to boost your posts.
- Register a Google Business page. Complete all the required business contact details and operating hours.
- Add new quality content to your website as often as possible, e.g newly completed projects, tips and advice for visitors, new services or products.
- Register a YouTube account and upload videos of your business where possible.
- Request existing clients to review your business on relevant social media portals.
- Create a monthly newsletter that is emailed to clients as a reminder.
- Offer discounts and special deals.
If you require assistance with any of the marketing portals and tools, please contact us.
Offline marketing may include
- Vehicle and clothing branding that includes your website
- Product packaging with website address
- Printed advertising in magazines, flyers, business cards, billboards, calendars, newspapers and other stationery should include the website
- Your business sign outside should include your website
- If you deliver a service, like a plumber, stick a board up outside the property where you are at work containing all your contact details and website address
- For a repair
serviceyou may want to apply a sticker to the appliance or vehicle with your website address
- Run a competition or give free items away with your branding
- Sponsor something where your brand will be prominently displayed, e.g. a notice board for the local school